Mickey Mouse Makes It More Expensive

Posted by Maki Eduardo in Featured Articles, Foodtrips on 11 7th, 2009 | 2 responses
It’s amazing how branding can really make one cheap item a premium one. I experienced it during my time at HongKong Disneyland when I had the craving for some chocolate ice cream stick.

Mickey Mouse Ice Cream Stick at HongKong Disneyland by Maki Eduardo

A normal ice cream stick without the shape of Mickey Mouse was worth 10HKD.  The price was already expensive on its own, as Nestle Ice Cream sticks in the Philippines only cost for about 15-25PHP.

Mickey Mouse Ice Cream Stick at HongKong Disneyland by Maki Eduardo

A shape of Mickey Mouse then adds 8HKD more to the price of an ice cream stick at Disneyland for a total of 18HKD. The added premium did also apply to other food items such as cookies, chocolates and other desserts during my stay there…

HongKong Disneyland Pastries and Desserts by Maki Eduardo

HongKong Disneyland Pastries and Desserts by Maki Eduardo

How bittersweet…all for the love of Mickey. :P

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2 Responses to “Mickey Mouse Makes It More Expensive”

  1. Jer De Guzman says:
    November 8, 2009 at 11:51 pm

    hahaa most likely yung nestle ice cream bar nayan galing pinas hahahah

    Reply
  2. Maki Eduardo says:
    November 12, 2009 at 3:06 am

    Hahahaha IKR! =))

    Reply

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